Crypto Society founders join Point Labs executive team
Dear Community,
We are kicking off 2022 with exciting news!
In order to support our growth at these key stages before launch, we needed to find a kick-ass marketing team. As every crypto startup knows, getting impressive talent in this space right now is super hard, normally the best are already working for someone else. Which means, we have to think out of the box, far out of the box, forget about the box even existing.
Nicole Buss and Luis Becker-Esteve are the founders of Crypto Society — a combination of Community Building, Research, Marketing and Project Backing firm, well-connected in the space. They have a fundamentals research team that is bringing in the best projects to their attention and performing due diligence, along with an internal task force, and a Telegram group they have grown to 3800+ of quality members.
- In December, they became one of our backers. They’ve been amazingly helpful from the start — bringing in dozens of ideas right off the bat, making intros, and proposing an AMA which we had later that month.
- After many lukewarm interviews for CMO/Community Building positions, in our strategy brainstorming sessions we’ve come up with an insane idea: what if we go to one of the backers, Crypto Society, and humbly ask them if they would be open-minded to join our executive team to help the cause. We’re very grateful that they have considered it, were impressed with our vision and proactiveness, and decided to join us to help us grow. With our combined forces, our chances of success just went way up.
- Our focus now will be on a 360 degrees marketing strategy that should foster our hypergrowth stage, by working on communications, community building, strategic partnerships with thought-leaders, organizations and projects that are shaping the future of the industry. We are now planning to deliver high-quality educational content, a deep dive inside of our social media networks, along with the execution of key community-building activities.
Thank you for supporting us and believing in our mission to make web3 truly decentralized and implement the full vision of decentralized internet. Stay tuned for more updates this week!
Wishing you an amazing year ahead,
Point Labs Team
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